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A long time ago on a mountain far, far away in the Andes we realized there was a fundamental problem with food while exercising strenuously. What was available didn’t taste real and because of that it didn’t taste good and couldn’t be easily digested. This was the birth of Mulebar™. We set the company up as a 1% For The Planet Company, dedicated to donating 1% of sales every year to environmental groups protecting our natural world. Two of our four Mulebars are Fairtrade accredited but watch this space as we are working hard with fruit and other ingredient producers around the world to make all our bars Fairtrade. Over the past 3 years, prototype after prototype has been made, tried by friends, raced with in South Africa’s Cape Epic 9 day stage race, climbed with in the Alps, wheeled along with in the Etape du Tour and used in many children’s lunch boxes.

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